Challenges of Apparel Retailing

A Hard Concept

Apparel retailing is a difficult process because of the work required to make any line successful. Design is hard because on one hand you want to be innovative and unique, but on the other hand you want your merchandise to sell. It’s hard to be original, but be on the same wave of originality as designers coming out with lines at the same time. As a designer you don’t want to miss the trends for each year because it could be detrimental to your business.

(dreamstime.com)

Another hard aspect of retailing is the marketing of a line and its presentation. In the modern world a manager needs to have their products in malls, online, and in catalogs to be successful. Managers also need to hire the correct people to accurately market their line. The line needs to be presented to the target market in an approachable way. Consumers need to be attracted to displays and showrooms, and advertisements need to catch their eye.

(bagsnob.com)

Color forecasting and color story are challenges for apparel retailing. The right color is an important issue in regards to retailing. When the economy is bad some designers want to use bright fun colors in hopes that they will lighten consumers mood and make them happy, hopefully if their happy they might ignore their economic troubles and by something for the heck of it. Other designers choose dark colors when the economy is bad to symbolize the "darkness" the country might be experiencing.